3. What kind of media institution might distribute your media product and why?

If we where to choose a media institution to use to distribute our product i would use the united artists institution. During its early years its founders consisted of Mary Pickford, Charles Chaplin, Douglas Fairbanks, and D. W. Griffith. The collective ownership went through various changes over the years but ultimately one of the organisations key aims was to counteract the movement of the over controlling studio system which dominated the distribution of films at the time during the early 40's. United Artists wanted to increase the interest of independent studio's. This suits our film as we are yet to gain any notoriety for our work as it is our first. As the United Artists always maintained support from high profile Hollywood names our film would gain respect from our potential audience. United Artists where also responsible for distributing some of the most respectable film noir movies such as 'Sweet smell of success', 'The Killing' and 'The Prowler'.